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Keywords: Holistic processing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (8): 2076–2111.
Published: 05 May 2023
... Licensed re-use rights only Social exclusion Thinking style Attraction effect Analytic processing Compromise effect Holistic processing Jungkeun Kim can be contacted at: jkkim@aut.ac.nz 02 01 2022 16 10 2022 15 02 2023 25 03 2023 In contrast, being ignored...
