...Rahul Govind; Nitika Garg; Lemuria Carter Purpose This study aims to examine the role of hope and hate in political leaders’ messages in influencing liberals versus conservatives’ social-distancing behavior during the COVID-19 pandemic. Given the increasing political partisanship across the world...

... instill the virtue of courage among potential volunteers and motivate them to participate in such activities. Design/methodology/approach Three experimental studies examined how fear, hope and courage relate to the likelihood of volunteering. Study 1 investigated how integral hope (hope related...

... experimental studies were conducted, using gender and nationality as the target identities. Findings Consumers feel more hopeful and have higher purchase intention for products advertised using identity depictions that fit with their predominant (uncertainty-reduction or self-enhancement) self-motive...

... Two experiments examining real donation allocations were conducted. Study 1 established the “match-up” effect between advertising image and message. Study 2 replicated the findings of Study 1 as well as testing the mediating role of hope and sympathy. Findings The authors provide empirical...