Keywords: Hotels
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Journal Articles
European Journal of Marketing (2012) 46 (1-2): 258–283.
Published: 10 February 2012
... adoption and organizational performance. Design/methodology/approach The study develops an integrative conceptual model of the antecedents and performance outcomes of e‐business adoption. The research model is subsequently tested empirically using data collected from 154 hotel companies. Structural...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2006) 40 (5-6): 466–484.
Published: 01 May 2006
... is used to test the hypotheses on a sample of 126 hotel managers in Norway. Findings Given that services often involve direct interaction between the customer and the provider, customers play a more active role in the service development process. This has ramifications for how service firms scan...

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