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Journal Articles

Lying toward AI agent: the roles of type of lie, moral disengagement and perceived emotional ability

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Mingxia Zhu, Matthew Tingchi Liu, Allen Ding Tian
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (8): 1994–2018.
https://doi.org/10.1108/EJM-01-2024-0040
Published: 11 September 2025
... data. The findings also inform the design of AI with respect to its intended purposes. Originality/value This research sheds light on the impact of the AI agent on consumer dishonesty. Specifically, this research contributes to the emerging literature on consumer lying, human–AI interaction...
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Includes: Supplementary data
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