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Keywords: Hypotheses
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (9-10): 1038–1052.
Published: 01 October 2000
... hypotheses to be developed from a decision problem, together with a formal record of the logical links between them. The importance of these written links for effective decision support, and the use of these links in the research reporting process, is also discussed. © MCB UP Limited 2000 Market...
