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Keywords: Identity trajectory
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (2): 164–194.
Published: 15 January 2019
... examined emotions within the ebb and flow of individual and multiple social identities, this study examines how emotions and consumption play out in social/relational identity trajectories. Emotion Attachment Relational identity Grandmother Identity trajectory Intergenerational exchange During...
