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Keywords: Idiosyncratic risk
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Journal Articles
Product market diversification and market emphasis: Impacts on firm idiosyncratic risk in market turbulence
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Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1308–1331.
Published: 11 July 2017
... changes in diversification and in emphasis yield interactive effects on an important firm performance indicator, idiosyncratic risk. An additional moderator, market turbulence, is also incorporated to further enrich the model in a three-way interaction. Results show that when market turbulence is high...
