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Keywords: Implicit theories
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (2): 517–542.
Published: 05 September 2020
... Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only These findings suggest that implicit theories of emotion can act as a boundary condition to our predictions. Specifically, consumers perceiving emotional states as malleable should more favorably evaluate...
