... influences in addition to economic pressures. © MCB UP Limited 1979 Channel relationships Marketing environment Economic conditions Inflation | 179 Manufacturer/Retailer Relationships by David Walters It is unlikely that the food manufacturing and distribution industry has dealt...

...Joel Dean Summarizes discussions with the chairman and president of Harris Corporation, a communications equipment and systems manufacturer in the USA. Reveals that, in an inflationary period, pricing has to anticipate the expected rate of inflation if the substance of profitability...

...Günter Poser; Zoher E. Shipchandler Investigates whether consumers are subject to the money illusion during a period of accelerated inflation. Looks at how consumers adjust their habits and purchasing behaviour in response to perceived price rises. Presents evidence from a survey carried out...