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Keywords: Information networks
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1190–1212.
Published: 26 July 2013
...@fudan.edu.cn © Emerald Group Publishing Limited 2013 Information networks Business performance Clothing industry Electronic commerce Networking China According to social capital theory (Adler and Kwon, 2002), having more bidirectional friendship ties carries the following benefits...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (11-12): 1548–1574.
Published: 01 December 2003
.... Thus, the notion that culture is programmed is moving to an awareness that national or ecological levels of culture do not necessarily have parallels with group and individual culture (Hofstede and Bond, 1988 ; Schneider, 1989). © MCB UP Limited 2003 Relationship marketing Information...
