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Keywords: Intention–behaviour gap
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 488–513.
Published: 09 October 2025
... that the intention to buy second-hand gifts is a good predictor of actual behaviour and the well-known intention–behaviour gap is not much of an issue in second-hand gift-giving. We conclude that second-hand gift-giving is intentional and not impulsive. © 2025 Heli Hallikainen, Maria Ovaska and Tommi Laukkanen...
