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Keywords: Interactive devices
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (5-6): 626–640.
Published: 01 May 2004
... not be attractive to new users. © Emerald Group Publishing Limited 2004 Online operations Internet Service delivery systems Interactive devices Despite having a key role and a long intellectual history in social theory (Dewey, 1927 ; Simmel, 1964 ; Maffesoli, 1996), the concept...
