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Keywords: International competitive (differentiation and low cost) strategy
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 260–278.
Published: 31 January 2018
... is needed. Networking European Union Export performance Developing countries Contingency theory International competitive (differentiation and low cost) strategy Managerial (business and political) ties Developed vs developing region Standardization/customization process A differentiation...
