...Xinming He; Zhibin Lin; Yingqi Wei Purpose This paper aims to provide a transaction cost analysis (TCA) perspective to exporting firms' selection of foreign markets and the performance consequences of this international market selection (IMS) decision. This paper proposes a conceptual framework...

...Gianluca Marchi; Marina Vignola; Gisella Facchinetti; Giovanni Mastroleo Purpose – This study aims to build and test an International Market Selection (IMS) decision process method that is able to capture, within a small firm’s risk-averse setting, the entrepreneur's experience, reduce cognitive...