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Keywords: International trade
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (11-12): 1292–1316.
Published: 01 November 2006
... from the qualitative findings as further control mechanisms available to international retail franchisors. © Emerald Group Publishing Limited 2006 International trade Franchising Retailing Control systems Fashion Traditionally, international retailing and international...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (7-8): 912–927.
Published: 01 August 2002
... in particular and on smaller firms in general. This is done by adopting a pluralistic approach to research, resulting in in‐depth analysis of craft firm microenterprises and their owner/managers. © MCB UP Limited 2002 Craft production Small firms Export International trade On examining key...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (1-2): 80–90.
Published: 01 February 2000
... of the research are discussed in the wider context of export promotion and development in general, and some ideas for further research on this topic are suggested. © MCB UP Limited 2000 Export Small firms Foreign languages International trade Ireland Exporting by definition often involves...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (1-2): 176–189.
Published: 01 February 2000
.... In addition, the best performing dyads were those in which close relationships were maintained among the people on either side, an aspect that could have been more carefully managed by some of the exporters. Imports Export International trade International marketing Channel relationships We...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (11-12): 1064–1081.
Published: 01 December 1999
... Officer. © MCB UP Limited 1999 Joint ventures International trade Selection Motivation Partners Joint ventures (JVs) occur when two or more legally separate bodies form a jointly owned entity in which they invest and engage in various decision‐making activities (Geringer, 1988; 1991...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (11-12): 1038–1063.
Published: 01 December 1999
.... Finally, since firm entry is time dependent (depending on the historical conditions of the market at the time of entry), community ecology helps capture when entry occurs as well as why it occurs (Aldrich, 1990). Market entry Marketing strategy Market analysis International trade Global business...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (5-6): 488–512.
Published: 01 June 1999
... Countertrade International trade International marketing International countertrade is practised worldwide, it is exercised in many forms and it appears to have become institutionalised in many parts of the world (Marin, 1990; Liesch, 1991). It has long been part of the international marketing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (5): 81–94.
Published: 01 May 1996
... culture, but also to ensure high levels of economic performance. The old dictum is proven true that “where there’s a will, there’s a way”. © MCB UP Limited 1996 Ethics Global marketing International trade Over the years, a number of scandals have come to light concerning production...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (4): 40–57.
Published: 01 April 1996
..., regression back to the agency form. They also reveal a long‐standing persistence of a single channel of distribution. © MCB UP Limited 1996 Distribution Imports International trade Machine tools United Kingdom This article has three objectives: 1 to explore reasons...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1995) 29 (8): 60–75.
Published: 01 August 1995
... prevailing circumstances and existing resource capabilities[ 28 , 29 ]. He thus contends that the internationalization patterns and processes of individual firms are quite unique and highly situation‐specific. Computer software Export Finland International trade Ireland Norway Small firms...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1994) 28 (12): 19–33.
Published: 01 December 1994
... in a developing‐country context. © MCB UP Limited 1994 Developing countries Export International trade Marketing Success One key feature of international trade in the last decade is the increasing role played by developing countries (LDCs). While academics in other disciplines have paid...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1994) 28 (2): 42–56.
Published: 01 February 1994
... and strategies adopted and the levels of company internationalization and performance achieved. © MCB UP Limited 1994 Broadcasting Decision making International trade Managers Marketing strategy Models New Zealand A review of the internationalization, export behaviour...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (2): 46–58.
Published: 01 March 1993
... which have proven to be a catalyst behind its growth. Discusses its position within the marketing concept and explains why firms need to include corporate philanthropy in their marketing strategy. © MCB UP Limited 1993 Corporate strategy Environmental scanning International trade Marketing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (1): 22–34.
Published: 01 February 1993
... International marketing International trade New Zealand ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (8-9): 61–73.
Published: 01 August 1992
... uncertainties and increase understanding of each competitive context. Department stores Hong Kong International trade Market position Research Retail trade © MCB UP Limited 1992 ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (8-9): 25–34.
Published: 01 August 1992
... Zysman′s (1983) work on governments and markets may be a way forward. © MCB UP Limited 1992 Economics European Union International trade International marketing Mergers and acquisitions Retail trade ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (8-9): 8–24.
Published: 01 August 1992
.... © MCB UP Limited 1992 Decision making International trade International marketing Marketing strategy Retail trade Strategic planning ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (8-9): 74–79.
Published: 01 August 1992
...Maureen B. Whitehead Reviews selected literature on international retail activity and suggests new directions for research. © MCB UP Limited 1992 International trade Research Retail trade ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (8-9): 48–60.
Published: 01 August 1992
... Limited 1992 European trade Environment Environmental management strategy Europe International trade ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (3): 27–36.
Published: 01 March 1992
... links with North American firms. © MCB UP Limited 1992 Canada Organizational performance Export Free trade International trade Small‐to medium‐sized enterprises USA ...
