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Keywords: Interorganizational relationship
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Journal Articles
Boundary spanner closeness to partner firm as relational governance in turbulent versus stable environments
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (1): 252–282.
Published: 10 December 2021
.... Nevertheless, a boundary spanner’s personal relationships with counterpart(s) in a partner firm do not reflect the whole picture of his/her role in managing interorganizational relationships, which essentially involves all the interactions between the person and the partner firm. Contacts between boundary...
