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Keywords: Interorganizational relationship
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (1): 252–282.
Published: 10 December 2021
... Emerald Publishing Limited Licensed re-use rights only Relational governance Interorganizational relationship Boundary spanner closeness to partner firm Exchange outcomes Industry turbulence Relational governance between organizations has attracted substantial attention from...
