.../implications This research contributes to the growing literature on intersectionality and brand inclusivity through inclusive ads featuring visible disabilities. Practical implications The findings provide insights for marketers on how intersectional ads representing disabilities can foster deeper...

... Publishing Limited Licensed re-use rights only Diversity branding Diversity marketing Order of entry Intersectionality Tokenism Audience connectedness Compelling social movements, such as #MeToo, Black Lives Matter and gender equality efforts, pressure many actors in society, including...

... 2019 19 10 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Gender Branding Representation Advertising Intersectionality Activism Race Feminism Black Women Blackness Woke-washing Reflecting on the idea of “marketing...