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Keywords: Intrinsic motivation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 146–174.
Published: 22 August 2025
... and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Gamification Rewards Intrinsic motivation Time-of-day Internal reference price PWYW Gamification, defined as the use of game design elements in non-game contexts (Deterding et al...
Includes: Supplementary data
