... marketing Ethics Segmentation Kenya HIV/AIDS Social marketing explicitly draws from commercial marketing. Kotler and Zaltman's (1971) landmark article that heralded the emergence of social marketing, for instance, was motivated by Wiebe's (1951) question of “why can't you sell brotherhood...

...C. Galea Enriquez Compares marketing approaches in 12 countries for wheat, coffee, cocoa, citrus and bananas, in some major product countries. Looks at Australia for wheat marketing along with Canada and the USA; coffee marketing is covered by Kenya, Uganda and Brazil; cocoa marketing is covered...