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1-4 of 4
Keywords: Knowledge exchange
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Journal Articles
Linda Alkire, Laura Hesse, Amir Raki, Silke Boenigk, Sertan Kabadayi, Raymond Paul Fisk, Andres Mora
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1469–1481.
Published: 10 February 2025
...), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Social impact Non-profit organizations (NPOs) Refugees Collaborations Knowledge exchange Measuring and communicating social...
Includes: Supplementary data
Journal Articles
Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1756–1775.
Published: 15 January 2024
... in improved infant health indicators. The scheme’s evaluation also supported establishing stakeholder knowledge exchange and learning processes. Research limitations/implications This is a single-site study among a relatively small group of people designed to achieve a specific evaluation objective...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (9): 2533–2545.
Published: 16 November 2022
... Collaboration Stakeholder engagement Knowledge exchange Channel management Channel marketing Managerial implications As a marketing practitioner, one of the challenges we experience with the existing body of academic literature is the difficulty to enact managerial implications arising from field...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (9): 2509–2514.
Published: 16 November 2022
... is designed to facilitate knowledge exchange about impact, not underlying research conceptualization and methodologies, but the challenge of designing, developing, tracking and demonstrating impact. Debbie Isobel Keeling can be contacted at: d.i.keeling@sussex.ac.uk 04 08 2022 22 08 2022...
