Keywords: Knowledge exchange
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Journal Articles
European Journal of Marketing (2025) 59 (6): 1469–1481.
Published: 10 February 2025
... NPOs, particularly those working in refugee integration. The knowledge exchange and co-creation process required active engagement from key stakeholders within the NPO, each bringing essential expertise to the collaboration. This included a case manager, herself a refugee, who contributed unique...
Includes: Supplementary data
Journal Articles
Journal Articles
European Journal of Marketing (2022) 56 (9): 2533–2545.
Published: 16 November 2022
... Collaboration Stakeholder engagement Knowledge exchange Channel management Channel marketing Managerial implications As a marketing practitioner, one of the challenges we experience with the existing body of academic literature is the difficulty to enact managerial implications arising from field...
Journal Articles
European Journal of Marketing (2022) 56 (9): 2509–2514.
Published: 16 November 2022
... is designed to facilitate knowledge exchange about impact, not underlying research conceptualization and methodologies, but the challenge of designing, developing, tracking and demonstrating impact. The impact articles in this issue illustrate how marketing researchers not only work productively...

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