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1-4 of 4
Keywords: Knowledge exchange
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Journal Articles
From theory to practice: a collaborative approach to social impact measurement and communication
Open AccessLinda Alkire, Laura Hesse, Amir Raki, Silke Boenigk, Sertan Kabadayi, Raymond Paul Fisk, Andres Mora
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1469–1481.
Published: 10 February 2025
... NPOs, particularly those working in refugee integration. A key component of successful collaboration on social impact measurement and communication was the knowledge exchange between the NPO and the academic team. Recognizing both the extensive literature on social impact measurement...
Includes: Supplementary data
Journal Articles
Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1756–1775.
Published: 15 January 2024
... in improved infant health indicators. The scheme’s evaluation also supported establishing stakeholder knowledge exchange and learning processes. Research limitations/implications This is a single-site study among a relatively small group of people designed to achieve a specific evaluation objective...
Journal Articles
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (9): 2533–2545.
Published: 16 November 2022
... to implementation. From my experience, the approach that helps bridge this gap is to change the dynamic of the research team to actively include stakeholders from the firm or marketing practitioners in the field of inquiry. This collaboration is critical from the outset in developing didactic knowledge exchange...
Journal Articles
A call for impact! Launch of the new impact article
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (9): 2509–2514.
Published: 16 November 2022
... is designed to facilitate knowledge exchange about impact, not underlying research conceptualization and methodologies, but the challenge of designing, developing, tracking and demonstrating impact. Debbie Isobel Keeling can be contacted at: d.i.keeling@sussex.ac.uk 04 08 2022 22 08 2022...
