...-for-performance (economic factor) affects knowledge sharing behaviour under the contingency roles of coworker relationship quality (social psychological factor) and knowledge sharing norms (sociological factor). Design/methodology/approach – Using the Dun & Bradstreet database, the authors collected...

... shows at the paradigm shift from transactional to relational marketing an evolutionary line from diffusion over differentiation to re‐integration (resp. re‐entry). Sofie Hansen can be contacted at: sofie.hansen@uni‐bielefeld.de Relationship marketing Globalization Knowledge sharing Systems...