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Journal Articles

Knowledge sharing behaviors of industrial salespeople: An integration of economic, social psychological, and sociological perspectives

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Seigyoung Auh, Bulent Menguc
Journal: European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1333–1355.
https://doi.org/10.1108/03090561311324354
Published: 26 July 2013
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Journal Articles

Corporate reputation, stakeholders and the social performance‐financial performance relationship

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Benjamin A. Neville, Simon J. Bell, Bülent Mengüç
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1184–1198.
https://doi.org/10.1108/03090560510610798
Published: 01 September 2005
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Journal Articles

Re‐examining field sales unit performance: Insights from the resource‐based view and dynamic capabilities perspective

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Bulent Menguc, Tansu Barker
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (7-8): 885–909.
https://doi.org/10.1108/03090560510601824
Published: 01 July 2005
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Journal Articles

Evidence for Turkish industrial salespeople: Testing the applicability of a conceptual model for the effect of effort on sales performance and job satisfaction

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Bülent Mengüç
Journal: European Journal of Marketing
European Journal of Marketing (1996) 30 (1): 33–51.
https://doi.org/10.1108/03090569610105771
Published: 01 January 1996
View article titled, Evidence for Turkish industrial salespeople: Testing the applicability of a conceptual model for the effect of effort on sales performance and job satisfaction
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