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Journal Articles

Re‐examining field sales unit performance: Insights from the resource‐based view and dynamic capabilities perspective

Bulent Menguc, Tansu Barker

European Journal of Marketing (2005) 39 (7-8): 885–909.

https://doi.org/10.1108/03090560510601824

Published: 01 July 2005

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Journal Articles

An Empirical Investigation of the Differences between Initiating and Continuing Exporters

A. Tansu Barker, Erdener Kaynak

European Journal of Marketing (1992) 26 (3): 27–36.

https://doi.org/10.1108/EUM0000000000638

Published: 01 March 1992

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Journal Articles

Implementing a Multistage Salesforce Model in a Small Company

A. Tansu Barker

European Journal of Marketing (1985) 19 (5): 32–41.

https://doi.org/10.1108/EUM0000000004737

Published: 01 May 1985

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