...Johan Swahn; Lena Mossberg; Åsa Öström; Inga‐Britt Gustafsson Purpose This observational study set out to investigate the effect of sensory description labels on consumer choice of apples in a grocery retail store. Design/methodology/approach An independent observation study was conducted...

... to environmentally significant products. The paper proposes an adoption of innovation framework for understanding consumer responses. The framework is applied in a mall‐intercept survey of the early adoption of a new ecolabel, the MSC label for sustainable fishery, in Denmark. Findings Early adopters of a new...

...George Baltas Nutrition labelling of food products has received considerable attention in the marketing literature due to increasing consumer interest in health and diet issues. Nutrition labelling of food products is intended to enable informed consumer choices and stimulate the consumption...

...Mark A.P. Davies; Len T. Wright Examines the importance of labelling in relation to the content and presentation of food claims and chemical additives in branded processed food products. Seeks to establish how food manufacturers might improve their labelling strategies in order to gain...

...Hans B. Thorelli Examines and reviews the roles of the principal types of consumer information services – these are: those which offer comparative testing; labelling; and quality certification in the interests of consumers. Proposes that the purpose here is to analyse points of intersect...