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Keywords: Language style
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 793–822.
Published: 15 July 2026
...Sean Sands; Carla Ferraro; Vlad Demsar; Civilai Leckie; Colin Campbell Purpose The present study aims to empirically investigate how the language styles of artificial intelligence ( AI ) chatbots, specifically their use of abbreviations, formality and message length, influence consumer perceptions...
