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Keywords: Latent variables
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1737–1757.
Published: 17 August 2022
... researchers who wish to use structural equation modeling, particularly PLS, for their statistical analysis, of some important scientific principles. PLS PLS-SEM Latent variables Emergent variables Composite model Mode A Structural equation modeling Constructivism Pragmatism Instrumentalism...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1758–1779.
Published: 16 August 2022
.... Cadogan can be contacted at: j.w.cadogan@lboro.ac.uk 24 06 2021 28 02 2022 28 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Causality Structural equation models Latent variables PLS partial least squares Scientific...
Journal Articles
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1703–1724.
Published: 28 March 2022
... squares Structural equation models Antirealism instrumentalism and pragmatism Unobservable conceptual variables Latent variables Theory Scientific realism Constructivism Causality Truth and facts This paper examines partial least squares path modeling (PLS) for its alignments with two...
