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Keywords: Legacy technology
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Journal Articles
As the record spins: materialising connections
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1152–1175.
Published: 09 October 2018
...Karen V. Fernandez; Michael B. Beverland Purpose The purpose of this paper is to examine how the material nature of legacy technology makes its users passionately prefer it over its digital alternatives. Design/methodology/approach This ethnographic study uses data from 26 in-depth interviews...
