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Keywords: Linear regression
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Journal Articles
A customer lifetime value model for the banking industry: a guide to marketing actions
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 761–784.
Published: 08 April 2014
... per cent” and “bottom 80 per cent” profitable. Findings – Due to its higher performance; LSE based linear regression model is selected. The results are found to be highly competitive compared with the previous studies. This study shows that, beside the indicators mostly used in the literature...
