... of literature? What is missing from this selection is not so much a focus on the marketing and consumption of literature, nor certain elements associated with the production of literature or an acknowledgement of the tenacity of certain authors in ensuring their work is published. What is missing...

...John A. Schibrowsky; James W. Peltier; Alexander Nill Purpose The purpose of this study is to examine the internet marketing literature to determine how internet marketing research has evolved in terms of quantity, content, and publication outlets. In addition, the paper identifies important...

...E.W.T. Ngai This paper presents a literature review of, and classification scheme for, Internet marketing (IM) research. The review covers 270 journal articles published between 1987 and 2000 in three types of journals: marketing; economics, business and management; and information systems...

...Ian Grime; Adamantios Diamantopoulos; Gareth Smith Extensions as forms of new product development strategy have been discussed to a great extent during the last decade, however, there have been limited reviews of the literature. This article reassesses the work on brand and line extensions...

...Shaoming Zou; S. Tamer Cavusgil A review of the literature reveals that global strategy is characterized by diverse perspectives and lack of a unified theory. Identifies gaps in the literature as the contributors to its current state: lack of integration of the diverse perspectives and domination...

... to enclose dialogue in novels, not in scripts. To this end, the article crosses disciplinary borders so that it may consider the eclectic literature on art and literary theory and apply this humanistic body of research to advertisements. It combines the emerging use of literary criticism[ 7...

...Lionel A. Mitchell Examines the methods companies have used for setting advertising budgets against the backdrop of the literature (textbooks and journals). Utilizes a checks and balances (triangulation) methodology of survey,personal interviews and case studies to examine in depth the nature,scope...

... and an open mind are the most important requirements for successful application. © MCB UP Limited 1983 Literature Organisational behaviour Innovation 3 New Product Development: A Literature Review by Ian Goulding The emergence of a formalised new product development function can be attributed...

...Michael V. Laric Suggests that rapid rise of energy costs and worldwide inflation have altered pricing decisions importance. Provides an overview of the marketing literature on pricing — intending developing a conceptual framework and classification system for different types of pricing strategies...

...John Gattorna Channels of distribution are basic to the marketing strategies of firms, and have been shown to be a key element in the marketing mix. The author here undertakes a comprehensive review of channels literature, primarily to identify and assess the adequacy of the various mainstream...

... is satisfactory only as a result of artificial assumptions whereby variance is ignored within groups – but when this factor is taken into account the model fails to adequately fit the data of Snow Crop – frozen orange juice. © MCB UP Limited 1975 Consumer behaviour Brands Literature Snow Crop...

...R.G. Wyckham; P.T. Fitzroy; G.D. Mandry Examines the little attention given to services in the marketing literature, concluding that products versus services as a taxonomy, is difficult to sustain and likely to be dysfunctional. Argues the need to develop multi‐dimensional taxonomies that include...

... insight into consumer purchasing patterns – providing early prediction of future success or failure. © MCB UP Limited 1972 Literature Modelling Marketing United Kingdom Development Model building in marketing: a review of the British literature* by Rupert Fisher and Melvyn Hirst...

...Abraham Pizam Reviews empirical studies examining psychological characteristics of innovation. States that the literature was delved into to analyse characteristics which are relevant. Evaluates and discusses the various literature sources and suggests various advantages and disadvantages therein...

... decade, marketing literature has seen an impressive development oftechniques for the 5) testing: the commercial experiments necessary to verify earlier business judgments; systematic evaluation and analysis of new product 6) commercialization: launching the product in proposals [1-4]. The high rate...

... marketing processes and also recent development in marketing model building. Closes by discussing the present state of the art that involves literature and differences between the UK and USA in marketing and model building. © MCB UP Limited 1972 Modelling Marketing Literature United Kingdom...

...G.I. Heald Provides background to the current literature on buying intentions and describes some recent research on the subject. States traditional short‐term econometric forecasting models for durables generally represent expenditure as a function of disposable income, relative price, an index...