... for the development of excellence in public relations. Decision making Local government Public relations Roles Scotland Linked to this is the notion of identity theory, which was proposed as a useful vehicle for discussing personal identification and self awareness. However, as Biddle (1979) suggests...

... 1989 Local government Finance Private sector Public sector Purchasing ...

... authorities can make use of the principles of commercial marketing; and knowledge of either of these areas can make organizations more responsive to the needs of their customers. © MCB UP Limited 1984 Customer satisfaction Leisure industry Local government Marketing R&D 23 The Meaning...

... the role that astute use of sales promotion can play in their marketing campaigns. Examines the meaning of sales promotion and gives a list of commonly used promotions given by local government. Reveals that careful planning, execution and evaluation of sales promotion can make it a useful tool...

...D. A. Yorke Looks at the application of marketing philosophy to non‐profit‐making organizations, looks briefly at the work of Kotler and Levy. Examines similarities between non‐profit‐making and profit‐making organizations, and investigates the role of local government in the marketing of non...

...D. A. Yorke States that the role of local government in England and Wales is to provide a vast range of services in accordance with both the wishes of the community it serves and the requirements of central government. Looks at how local government in England and Wales tries to fulfil this role...

... that, with an increase in pressure on local authorities to provide recreational and leisure activities such publishing has great importance in the survival of just such activities. © MCB UP Limited 1984 Local government Marketing strategy Publishing United Kingdom 121 Local Authority Publishing...