Keywords: Long‐range planning
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Journal Articles
European Journal of Marketing (1987) 21 (1): 66–73.
Published: 01 January 1987
... is presented, and the effects of different variables explored. Either more sophisticated incrementalism is needed, or it is shown to be worthwhile to follow more dynamic new initiatives. © MCB UP Limited 1987 Planning Strategic Planning Longrange Planning Public Sector 66 Towards Non...
Journal Articles

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