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Keywords: Long‐range planning
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (1): 66–73.
Published: 01 January 1987
... is presented, and the effects of different variables explored. Either more sophisticated incrementalism is needed, or it is shown to be worthwhile to follow more dynamic new initiatives. © MCB UP Limited 1987 Planning Strategic Planning Long‐range Planning Public Sector 66 Towards Non...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1970) 4 (1): 34–41.
Published: 01 January 1970
... Limited 1970 Consumer goods Forecasting Long‐range planning United Kingdom Sales ...
