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Keywords: Longitudinal field study
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Journal Articles
How a publicized leader transgression can affect member outcomes and gift purchasing of associated symbolic products
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (6): 1630–1652.
Published: 25 June 2024
... describe the method and data analysis. We conclude by discussing the study’s theoretical contributions, managerial implications and limitations. Further, this case uniquely applies a longitudinal field study to test the proposed effects with measurements taken before and after a real leadership...
