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Keywords: Low-income consumers
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Journal Articles
Consumers and technology in a changing world: the perspective from subsistence marketplaces
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1254–1274.
Published: 27 March 2019
... 08 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Base of the pyramid Technology adoption Low-income consumers Subsistence marketplaces Technology development Bottom-up innovation Low-literate consumers Whereas people...
Journal Articles
Consumption through the ambivalent prism of intergenerational support
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (3-4): 575–601.
Published: 11 April 2016
... during times of economic adversity. Family Downward mobility Ambivalence Sharing Low-income consumers The family plays an important role in coping with financial adversity (Hamilton, 2009 ; Hill, 1991), but previous studies have largely neglected the role of ambivalence in family sharing...
