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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (3): 39–51.
Published: 01 March 1987
...‐à‐vis other sub‐units. © MCB UP Limited 1987 Marketing Information Information Systems MIS Management Information 39 Organisational Dimensions of Information Systems by David Jobber and Martin Watts Bradford University and Bass plc respectively Introduction The introduction...
