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Keywords: Macroeconomics
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (2): 75–88.
Published: 01 February 1996
... of the establishment process, whereas, appropriate matching activities undertaken at different levels can facilitate the entry into transition economies. © MCB UP Limited 1996 Baltic States Economic conditions Macroeconomics Market entry The transition economies in Central and Eastern Europe...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1984) 18 (1): 41–55.
Published: 01 January 1984
... of prescription or infallible predictions. © MCB UP Limited 1984 Macroeconomics Marketing Organizational developement 41 Research Issues in Macro-Marketing: A Blueprint for Progress* by Nikhilesh Dholakia and Robert W. Nason Introduction As an emergent field, macro-marketing is beset...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (4): 291–298.
Published: 01 April 1977
...., Public Affairs Press, 1959. Zeitlin, M., "Corporate Ownership and Control: The Large Corporation and the Capitalist Class", American Journal of Sociology, March 1974, pp. 1073-1119. © MCB UP Limited 1977 Consumer behaviour Macroeconomics Marketing research ...
