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Keywords: Management Information
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (8): 32–54.
Published: 01 August 1991
.... © MCB UP Limited 1991 Environment Management control Management information Management philosophy Marketing management ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (6): 55–64.
Published: 01 June 1991
... in the generation of strategic marketing options. Well‐managed information streams will be important in all aspects of the marketing mix as well as in market selection. Information will allow a company to decide on an effective supply posture to meet a market demand opportunity. © MCB UP Limited 1991...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (3): 39–51.
Published: 01 March 1987
...‐à‐vis other sub‐units. © MCB UP Limited 1987 Marketing Information Information Systems MIS Management Information 39 Organisational Dimensions of Information Systems by David Jobber and Martin Watts Bradford University and Bass plc respectively Introduction The introduction...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (3): 52–62.
Published: 01 March 1987
..., Reinhart and Winston, 1971. 23. Enis, B. M., La Garce, R., Prell, A., "Extending the Product Life Cycle", Business Horizons, Vol. 20, May/June 1977, pp. 46-56. © MCB UP Limited 1987 Product lifecycle Product Development Product Policy Management Information ...
