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Keywords: Management response
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (10): 2551–2573.
Published: 18 September 2020
...Chundong Zheng; Liping Yuan; Xuemei Bian; Han Wang; Lei Huang Purpose Management response to consumer comments has become a widely adopted marketing strategy to address the undesirable effects caused by negative remarks. Yet, when and what management response is more effective and under what...
