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Keywords: Managerial effectiveness
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (7-8): 772–793.
Published: 01 August 1999
... hypothesis. Decision‐making Management development Marketing management Managerial effectiveness Problem solving There exists a limited but growing body of theoretical discussion of and research on inter‐functional relations (e.g. Dutton and Walton, 1966; Van de Ven and Ferry, 1980; McCann...
