... performance, firms led by female CEOs outperform those led by male CEOs with regard to their relational CSR performance. Furthermore, the authors also find that different types of CEO power (i.e. managerial power, legitimate power and formal power) moderate the link between CEO gender and types of CSR...

... they can often see as merely offering a rather poor translation of their own concepts. Sums up that marketing practitioners may feel uncomfortable about explicitly acknowledging the existence of such activity. © MCB UP Limited 1982 Advertising Managerial power Political risk Social market...

... of power. © MCB UP Limited 1980 Marketing channels Managerial power Channel management 180 | European Journal of Marketing 14,4 A Framework for the Use of Power by Jack J. Kasulis and Robert E. Spekman Marketing channel decisions are among the most difficult facing a firm. Primary among...

... with public policy recommendations that have the advantage of being in the interest of both small business and consumers. © MCB UP Limited 1978 Channel management Channel relationships Conflict resolution Marketing Managerial power 194 | European Journal of Marketing 12, 2 Channel Power...

... functioning. Considers the need for a channel leader or centre of influence. Suggests that “how” a leadership is exercised and not by “whom” is more crucial, a better alternative being a “democratic” leadership. © MCB UP Limited 1973 Distribution channels Managerial power Channel management...

... detail. Concludes that there are lessons for the UK market in dealing with the USA and these should be used. © MCB UP Limited 1970 Marketing channels Supply‐chain management Channel relationships Distribution channels Managerial power Changing aspects of channel structure in America...