...Mark S. Glynn; Roderick J. Brodie; Judy Motion Purpose The purpose of this paper is to investigate how manufacturers' brands benefit retailers and how these benefits affect retailer evaluations of the brand. Design/methodology/approach The researchers develop a conceptual framework, from...

...Mónica Gómez; Natalia Rubio Benito Purpose The purpose of this paper is to study the rationale for the production of store brands and the possible existence of different store brand manufacturer segments according to their competitive position, size, advertising investment, sector concentration...