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Keywords: Manufacturing resource planning
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (11-12): 1349–1364.
Published: 13 November 2009
... Business performance Manufacturing resource planning Business policy Ireland The seminal works in the field indicate that market orientation improves firm performance (Narver and Slater, 1990 ; Kohli and Jaworski, 1992). However, the strength and nature of the relationship is context‐specific...
