...Sungwook Min; Namwoon Kim; Ge Zhan Purpose The purpose of this study is to offer explanations of the wide variation in the impact of market size on new market entry decisions – i.e. its positive impact lessens because of unreliable predictability of market size on post-entry profit and entry...

...Fahri Karakaya; Peter Yannopoulos Purpose The purpose of this study is to develop a conceptual framework for defensive strategy by integrating market entry modes and the typology of firms suggested by Day and Nedungandi, and to attempt to propose how local incumbent firms utilize their mental...

...Romdhane Khemakhem Purpose Managers involved with export marketing are concerned first with entry mode decisions for their foreign expansions. The purpose of this paper is to examine the key factors that influence the exporting firm's foreign market entry mode choice. It aims to test empirically...

...Christopher M. Moore; Anne Marie Doherty; Stephen A. Doyle Purpose Employing the qualitative method, this paper sets out to investigate the role and function of flagship stores as a market entry mechanism employed by luxury fashion retailers. Design/methodology/approach The paper employs...

...Javier Rodríguez‐Pinto; Jesús Gutiérrez‐Cillán; Ana I. Rodríguez‐Escudero Purpose This paper aims to examine whether order and scale of market entry influence a new product's market and financial performance, and how marketing and R&D resources strengthen or weaken these effects. Design...

... Market entry United Kingdom Poland Beck & Pollitzer was established in London in 1863 as a transport and warehousing company. Today, BPE is one of Europe's leading providers of outsourced engineering services (i.e. the installation and re‐location of machinery, plant and equipment...

... potential customers. © Emerald Group Publishing Limited 2004 International business Small to medium‐sized enterprises Computer software Market entry Export markets Norway Services represent an increasingly important part of the economy and the internationalization of the service...

..., they would prefer the pioneer brand. This research also shows for the first time that identification of pioneer status is related to actual purchase of that brand. © MCB UP Limited 2002 Consumer behaviour Market entry Product introduction Brands United Kingdom In many markets the same...

...‐diffusion perspective and an international marketing‐market entry perspective, suggesting that the two perspectives are mutually reinforcing. Qualitative data were collected from interviews with US political consultants who had consulted to British political parties at the 1997 British general election...

... and illustrates the changes in the Japanese distribution systems that have brought new opportunities for market entry and penetration for foreign firms. This first section of the book is effective in drawing the interest of readers. The book is divided into seven parts and this review looks at each section...

...Patrik Ström G.   Fields , Hotaka   Katahira and Jerry   Wind . Leveraging Japan – Marketing to the New Asia . San Francisco, CA : Jossey‐Bass Publishers   1999 . 328 pp. (hdbk) , ISBN: ISBN 078794663X Market entry Japan Japan, the mysterious giant...

... vary over time. Foreign market entry is thus concerned with the constituents of the networks: who the actors are and who is doing business with whom. The holistic network approach differs from conventional approaches to entry by noting that the entry process cannot be controlled by a single actor...

...   £29.99 (pb) Global marketing Market entry Export This splendid book by Professor S. Hollensen represents an ambitious effort to identify and explain the fundamental issues of global marketing programs. It offers a masterly integration of strategies and tactics for the marketer...

... the existing market by drawing buyers away from incumbents. An analysis of market entry rates is especially important in new, high technology industries where sub‐groups of firms pursue different technology and global market diversification strategies because such sub‐groups may have asymmetrical cross‐effects...

... phase difficulties occurred in establishing trust and relationships with actors at the micro level and in matching company functions. Finds that market entry in transition economies differs from entry into traditional developing countries, where more problems are faced at the beginning...