... of business that could bridge the often-noted theory–practice gap of segmentation. Andrew T. Thoeni can be contacted at: andrew.thoeni@ju.edu Marketing strategy Resource-advantage theory Market segmentation Typology Segmentation analysis Strategic segmentation Market segmentation has...

... be contacted at: smoon13@uncc.edu 07 06 2015 22 10 2015 18 11 2015 26 11 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Korea Survey Market segmentation Regression analysis Entertainment For decades...

... Group Publishing Limited 2013 Radio Media Brand loyalty Market structure Market segmentation Brands New Zealand Do radio stations share customers in the same un‐segmented way that television has done since its inception (Barwise and Ehrenberg, 1988)? Radio markets are highly...

... Emerald Group Publishing Limited 2012 Corporate social performance Emotional attachment Altruism Need for activity Esteem enhancement Consumer behaviour Market segmentation Corporate Social Responsibility (CSR) is a topic of intense debate in today's business agenda (Luo...

... findings of this study pave the way for embarking on promising and relevant future research, which is needed to substantiate and enrich the academic understanding and managerial practice of linking market segmentation and brand positioning for IFS in the global market. Future research should focus...

..., 1997 ; Oczkowski, 2001). Retail trade Marketing Market segmentation In an increasingly globalised world, cross‐national comparisons are necessary for good marketing, but are often difficult to apply in practice. This paper contributes to marketing knowledge by using retail choice...

... are reluctant to turn them away, even if they lack appropriate skills or are not very effective at performing the role (Hartenian, 2007). © Emerald Group Publishing Limited 2011 Voluntary organizations Non‐profit organizations Marketing Market segmentation Australia In many countries...

... model with proven validity offers a sound basis for such marketing strategies as, for example, positioning. © Emerald Group Publishing Limited 2011 Market segmentation Cosmetics South Korea Smith further noted that market segmentation won more management attention as the businesses...

... and technological innovations that addresses the time, cost, and geographic limitations often associated with conducting voter decision making research. © Emerald Group Publishing Limited 2010 Politics Communication management Elections Decision making Market segmentation United States of America...

... Publishing Limited 2009 Convenience foods Market segmentation Attitudes Consumer behaviour Norway Attitudes as evaluative responses in attitude and behavioural research are defined by their valence and extremity (Eagly and Chaiken, 1993). When consumers express their evaluations...

... is not an isolated undertaking, but one that grows out of the search processes of both the buyer and the seller. Market segmentation Classification Today segmentation is one of the core concepts in marketing (Söllner and Rese, 2001). It is important for successfully managing marketing strategies...

... Brands Brand management Community behaviour Market segmentation Cluster analysis Motivation (psychology) In recent branding literature, Keller (2001, 2003) has argued that the highest level of connectedness a brand can achieve with its customers is characterized by a state of resonance...

... 2007 Food products Food packaging Purchasing Consumer behaviour Market segmentation Food products brands use a range of packaging attributes, combining colors, designs, shapes, symbols, and messages (Nancarrow et al., 1998). These attract and sustain attention, helping...

...Lee Quinn; Tony Hines; David Bennison Purpose The purpose is: first to review the marketing segmentation literature and its antecedents; second, to evaluate the organizational practice of marketing segmentation in a specific commercial context noted for its dynamism and complexity, fashion...

... can be seen to pose threats and opportunities to companies from both the “old” and “new” Europe. The huge market of more than 450 million inhabitants can allow all businesses to define new unexplored or under‐represented market segments thus spurring not only trade dynamics but also market diversity...

... group, or, if it is in fact possible to identify distinguishable, practice‐relevant and addressable segments. Walters (1997) points out that many international market segments are “fuzzier” than those that managers are used to dealing with at home. However, such segments may provide the basis...

... Limited 2006 Loyalty schemes Cusotmer loyalty Cluster analysis Market segmentation Consumer behaviour This study reports the results of an effort to identify and analyze distinct patronage segments using data from a full‐year test market of a prototype loyalty program conducted...

... Limited 2004 Consumers Decision making Brands Clothing China Consumer behaviour Market segmentation Consumers often evaluate imported goods differently than they do identical domestic products (Herche, 1992). The country‐of‐origin effect (COE) research, mostly conducted in more...

... of the individual variability in customer requirements. This suggests that much segmentation analysis may be poorly directed and also of rather limited practical value. © MCB UP Limited 2002 Market segmentation Customer requirements Operations strategy Achieving the potential benefits...

... of existing gaps between theory and implementation and better recommendations to practitioners and assisting further development of theory in business segmentation. © MCB UP Limited 2002 Market segmentation Modelling Industrial or business‐to‐business market segmentation (hereafter...