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Keywords: Marketing competences
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (9): 1177–1186.
Published: 01 October 2003
... organisational competences. © MCB UP Limited 2003 Internal marketing Issues Internal communications Marketing competences Relationship marketing In the discussion that follows we provide discussion of key issues and challenges for internal marketing (IM) research. This is not an exhaustive...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (5-6): 354–364.
Published: 01 May 1980
... of presentation to the customer. © MCB UP Limited 1980 Competences Marketing competences Information Business strategy 354 | European Journal of Marketing 14,5/6 The Manufacturing/Marketing Orientation and its Information Needs by K. J. Blois This paper discusses the way in which the changing...
