... unmodellable phenomena, the paper opens many new avenues for future research. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Organizational behaviour Practice Integrated marketing communications Practice theory Marketing planning Retail marketing...

...Peter S. Whalen; David M. Boush Purpose – Very little is known about why, how and to what effect firms deviate from intended marketing plans. The aim of this paper is to extend the understanding of this phenomenon, post plan improvisation (PPI), and begin to identify and categorize...

... by SME owner/managers. Originality/value Although scenario planning was developed for use by large companies, this paper illustrates that it can be used by smaller firms. © Emerald Group Publishing Limited 2008 Corporate strategy Organizational planning Marketing planning Small...

... the authors' previous work of the need for improvisation in strategic market planning (SMP) into a wider area of market orientation. Findings The article evinces a conceptual matrix to illustrate four basic levels of market oriented improvisation: one‐size fits all; improvisation through alternatives...

...Peter van der Sijde John   Legge and Kevin   Hindle . Entrepreneurship, Context, Vision and Planning . Palgrave , 2004 . © Emerald Group Publishing Limited 2005 --> Entrepreneurs Plans Marketing planning Finance Reviewing a textbook always...

...Gordon Greenley; Graham Hooley; John Saunders There has been concern in the literature about the adequacy of the traditional model of marketing planning, which focuses on what decisions should be made and not on how to make them. The aim of this article is a new conceptualisation that proposes key...

...Hugh N. Wilson A research study is described exploring the potential of decision support systems to improve marketing planning practice, using a combination of project action research and case research approaches. The paper focuses on solutions to two practical methodological problems: how...

...Sue Pulendran; Richard Speed; Robert E. Widing, II This study examines the relationships between marketing planning, market orientation and business performance. We explore conceptually how linking the behaviours of marketing planning with the values of market orientation might be expected impact...

... about Marketing . Oxford : Capstone Publishing Ltd   2000 . “Smart” books (paperback) series Marketing strategy Marketing theory Marketing planning The book itself resembles the title: Smart Things To Know About Marketing, the content can really be called “smart...

...Mary F. Smith Edited by Dawn   Iacobucci . Kellogg on Marketing . John Wiley & Sons, Inc., Publishers , 2001 . Consumer marketing Marketing strategy Marketing theory Marketing planning Northwestern University’s Kellogg School marketing faculty has...

...Hugh N. Wilson; Malcolm H.B. McDonald IT support for marketing planning can aid in the use of marketing tools, facilitate group planning, and support moves towards continuous planning based on a live marketing model of the business. But, amongst other factors, achieving these benefits depends...

...Carlos Flavián; Yolanda Polo Argues in favour of the convenience of using strategic groups analysis (SGA) as a business management tool that is especially useful for strategic marketing planning. To illustrate the great versatility offered by SGA, we take as a reference the results obtained from...

...Richard L. Irwin; D. Zwick; William A. Sutton © Emerald Group Publishing Limited 1999 Franchising Marketing management Marketing planning Marketing research Sport USA It has been argued that a for-profit business would not survive without effective marketing operations...

... Internet Market segmentation Marketing information Marketing planning Value chain The aim of the following discussion is to present the division of markets into marketplace and marketspace and evaluate the significance of virtual value chains in opening up further possibilities in the marketplace...

... in the industry as a whole and performed in most firms on an ad hoc basis (Morgan and Morgan, 1990). © MCB UP Limited 1996 Clients Construction industry Marketing planning Marketing strategy Purchasing The construction industry faces a continuous circle of changes in workload...

... be considered. Specifically,enhanced knowledge of religious differences in consumption decision processes should have significant impact on the effectiveness of global marketing strategies. © MCB UP Limited 1994 Consumer attitudes Marketing planning Religion Religion, being an aspect...

... teams are the marketers in the company dealing with product selection, pricing, merchandising and promotion. Effective marketing depends on an integrated organizational effort. This is clearly not the case here. The study methodology sheds new light on the nature of strategic marketing planning...

... of the marketing concept. Discusses these limitations and addresses the problems which constrain the use of the marketing concept as an ideological resource. © MCB UP Limited 1992 Ideologies Marketing concepts Marketing planning Organizational change ...

... to a marketing approach will be more effective. © MCB UP Limited 1992 Marketing planning Organizational performance Taiwan ...

... that much more research is needed into situational determinants of export success. © MCB UP Limited 1991 Export Marketing planning The Netherlands Strategy ...