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Keywords: Mobile devices
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (4): 856–890.
Published: 19 February 2026
... engagement. In addition, EGC with a higher level of certainty stimulates more positive consumer engagement when generated via mobile devices than when generated via non-mobile devices. The authors also found that the positive effect of perceived leadership on consumer engagement is moderated by power...
Includes: Supplementary data
