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Keywords: Model testing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1597–1617.
Published: 27 March 2023
.... The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Partial least squares Measurement Composites Structural equation models Model testing Theory testing Most people use statistics like a drunk man uses a lamppost; more for support than...
