Keywords: Moderation
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Journal Articles
European Journal of Marketing (2019) 53 (7): 1278–1310.
Published: 03 April 2019
...Rakhi Thakur Purpose This study aims to examine the moderating role of customer engagement experiences in satisfaction–loyalty relationship in the digital business environment. This paper looks at mobile apps for shopping and travel planning to understand these relationships. Design/methodology...
Journal Articles
European Journal of Marketing (2015) 49 (7-8): 1207–1233.
Published: 13 July 2015
... been formally assessed. As such, the influence of local food attributes in motivating product use is integrated into a model in which consumer values and personal characteristics/situational variables are specified as moderators. Design/methodology/approach – Eight hypotheses are tested using...
Journal Articles
European Journal of Marketing (2013) 47 (8): 1213–1237.
Published: 26 July 2013
..., and quitting intentions. This paper aims to shed additional light on the links by distinguishing two dimensions of emotional labour and predicting that job satisfaction mediates its relationship with quitting intentions, while gender and age moderate its relationship with job satisfaction. Design...

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