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Keywords: Moral judgment
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Journal Articles
You deserve the bad (or good) service: the role of moral deservingness in observers’ reactions to service failure (or excellence)
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (3): 653–676.
Published: 02 August 2021
... morality does not clearly cause the service failure (i.e. the company is responsible), we predict that observers’ moral judgment of this customer (Haidt, 2001 ; Kohlberg, 1971) will influence their evaluations of the company through their perception of deservingness. Consumption situations often...
Journal Articles
Shame or pride?: The moderating role of self-construal on moral judgments concerning fashion counterfeits
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (7-8): 1431–1450.
Published: 08 July 2014
... of individuals’ differences in self-view and its impact on moral judgment. © Emerald Group Publishing Limited 2014 Counterfeit Pride Moral judgment Self construal Shame Counterfeits are unauthorized identical copies of an original brand-name product. Typically, their price and quality...
