... liberating or manageable when consumers’ sense of moral self is at stake. This article is of interest to academic, marketing practitioner and public policy audiences. © Emerald Group Publishing Limited 2015 Ethics Consumer behaviour Ethnography Conflict Moral responsibility...

.... Consumerism Moral responsibility Business ethics Post‐modernism Trust “Can you read the newspapers, watch television and generally try to keep informed about what is going on in the world without becoming cynical?” this statement (Keyes, 2006) shows how pervasive and central cynicism could...

... to the relativism of marketers. Also, irrespective of country, women are more idealistic than men, and relativism increases with age. Implications are offered and avenues for future research suggested. © MCB UP Limited 2002 Moral responsibility Ethics Australia Malaysia USA In this section...